DISCUSSING THE RISK PERCEPTION OF MNCS INTO THE MIDDLE EAST

The Middle East is attracting global investment, especially the Gulf area. Discover more about risk management in the gulf.This social dimension of risk management demands a change in how MNCs operate. Adapting to regional traditions is not just about being familiar with company etiquette; it also requires much deeper cultural integration, such as

If you wish to gain the regard of those around you then you should be ready to assess your own strengths and weak points.By taking a look at those already successful in management such as Ras Al Khaimah based Farhad Azima and such as Saudi Arabia based Lubna Sulaiman Olayan, we can understand that one of the vital leadership qualities in management